Lykis - Digital Marketing Role (5-8 yrs)
Opening For- Digital Marketing in FMCG Company in Andheri.
Digital Marketing :
- Managing Digital Marketing spends, development, movement and traction through Google ads, Youtube ads, Social Media ads (FB, Insta & LinkedIn), and SEO/SEM activities.
- Account audit, campaign management (new & remarketing), keyword assessment, competitor analysis, and manage the accounts.
- Social Media content marketing and other posts and calendars to be maintained and reports to be built.
- Blogs, Articles, Social Bookmarks to be checked and approved for posts.
- SEO activities to be monitored, and product pages to be watched for indexing.
- Strategies to be built for paid ads and non-paid promotions.
- Corporate emailers to be shared, approved, coordinated and managed.
- Online promotional products and strategy to be built including (Gifts, combos etc.) (B2B & B2C).
- Online Pricing to be set for domestic and international markets.
- Website pages assessment, coordination with IT and developer team to improve site performance.
- Affiliate marketing, platform on-boarding, affiliate recruiting, nurturing the leads across the countries.
- Building influencer network for Social media and run promotional activities (organic/paid).
- Building online marketing and sales strategy for team and set processes. Campaign strategy to be built, promotional products to be decided, combos to be created, and other paid ads activities to be carried.
- Measure and report performance of all campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Be able to extend digital strategy to e-commerce platforms like Amazon (Amazon Advertising), Flipkart & OTT Platforms like Hotstar/Sony Liv etc.. if need be.
E-Commerce :
- Overseeing e-com activities, and align the strategy for online sales and promotions. (National & International).
- VAT registration, Brand Registry, E-Com programs alignment, offers, sales events or any other promotional activities to be on-boarded.
- Abandon cart mailers, APK integration for customer communication (WhatsApp, SMS, Logistics, Invoice, etc.).
- Oversee the online communication processes for all the team to keep the activities intact.
- Team coordination for daily, weekly, monthly activities, report and data maintenance.
- Track competitive SKUs for promotions and sales offers
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
