Work domains - Creative writing, copywriting, brand content, product content, digital content writing, video scripting, campaign visualization, social media content, etc.

Position Summary

- Ideate and write original copy and content for e-commerce, websites, newsletters, emailers, brochures, and banners.

- Copywriting support for other marketing tactics such as branded collateral, direct mail, promotional materials, events, press releases, packaging, etc.

- Adapting brand tone of voice across all consumer-facing communications

- Planning a weekly and monthly content calendar for Luxire.com homepage, category pages, landing pages and both organic and paid social posts

- Manage the creation and development of writing compelling and meaningful product descriptions in accordance with Luxire.com tone and brand guidelines

- Relate - Styled With- items on website

- Presenting concepts and recommendations to larger marketing team

- Review all copy to ensure consistency in style, tone, and quality of work.

- Research additional product information whenever necessary.

- Stay up-to-date on brand messaging, style guidelines, product updates, and industry news.

- Effectively manage workflow and team assignments, from initial direction to team members through execution, ensuring all schedules are met and on time.

- Effectively communicate with design, marketing and merchandising teams - written and verbal - to ensure all stay informed.

- Overseeing campaigns through the production stage to completion

- Manage multiple projects, with the ability to switch from one to the other seamlessly

- Liaising production companies, photographer, designers and printers

- Maintains Luxire.com content guidelines and style guides

- Managing the KPIs:

- Improvement in campaign performance (organic + paid): primarily engagement rate, click-thru rate, cost-per-click and conversion rate

- Increase in awareness and effective reach

- Number of campaigns and content deployed

Minimum Qualifications

- Bachelor s degree in Journalism, Creative Writing, Advertising, or related field and 4 years experience in copywriting

Additional Preferred Qualifications

- 2-4 years experience copywriting for online brand initiatives.

- 2-4 years experience writing about fashion and clothing

- 2-4 years experience copywriting in an online creative or related digital field.

- 2-4 years experience copywriting in a retail environment.

- 2-4 years experience working for or with creative agencies.

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