Roles & Responsibilities :

Social Media Strategy Development :

- Create comprehensive social media strategies tailored to the company's target audience and business goals.

- Conduct market research to identify trends, customer needs, and competitor activities.

- Develop short-term and long-term social media plans to increase brand awareness, engagement, and conversions.

- Generate creative and engaging content for various social media platforms, including text, images, videos, and interactive posts.

Community Engagement :

- Foster a vibrant online community by responding to comments, messages, and mentions promptly and professionally.

- Initiate and participate in conversations with followers, encouraging active engagement and interaction.

- Monitor social media channels for brand mentions and sentiment analysis.

Digital Advertising and Campaign Management :

- Plan, execute, and optimize paid advertising campaigns on social media platforms (e.g., Facebook Ads, Instagram Ads) to drive traffic and conversions.

- Monitor ad performance, analyze key metrics, and adjust strategies to maximize ROI.

- Collaborate with the marketing team to integrate digital advertising efforts with overall marketing campaigns.

Analytics and Reporting :

- Utilize social media analytics tools to track the performance of social media campaigns and extract valuable insights.

- Prepare regular reports detailing key metrics, trends, and the effectiveness of social media initiatives.

- Use data-driven insights to refine social media strategies and improve campaign outcomes.

Influencer Collaboration :

- Identify and collaborate with relevant influencers and brand advocates to expand the company's reach and credibility.

- Negotiate partnerships and contracts with influencers, ensuring mutually beneficial arrangements.

- Monitor influencer campaigns and assess their impact on brand awareness and sales.

Stay Updated with Trends :

- Keep abreast of the latest trends, tools, and best practices in social media and digital marketing.

- Recommend innovative strategies and emerging platforms to maintain a competitive edge.

Qualifications :

- Bachelor's degree in Marketing, Communications, or related field (preferred).

- 4-5 years of experience in social media management and digital marketing for B2C companies.

- Proficiency in using social media management tools, analytics platforms, and digital advertising platforms.

- Strong creative and analytical skills, with the ability to interpret data and derive actionable insights.

- Excellent communication and interpersonal skills.

- Proven track record of successful social media campaigns and demonstrated knowledge of industry best practices.

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