Human Resource Executive at Lunavo labs
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Lunavo Labs - Associate - Digital Marketing/Pay Per Click (2-5 yrs)
Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness and generate ROI.
- Be actively involved in SEO efforts (keyword research, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Requirements:
- Proven experience of 3+ years as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Ads and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., Semrush, Ahrefs etc.)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Microsoft Clarity, & Search Console, etc.)
- Skills and experience in creative content writing
- Analytical mind-set and critical thinking
- Excellent communication and interpersonal skills
- Graduate in marketing or relevant field with relevant certifications
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