Loyalty & CRM Marketing Role - Internet/Online (3-7 yrs)
Loyalty: -
- Understanding & driving the P&L statement for Loyalty business & making strategic decisions basis this
- Drive loyalty share in business and new customer enrolment through comprehensive CRM Campaigns
- Drive customer analytics within campaign decisions - impact decisions of the right brand offer mix
- Implement campaigns by designing the promotion structure, targeting and identifying at-risk customers
- Drive communication plan for the campaigns
- Design and execute lifecycle engagement strategy to drive contribution to business from existing and new customers in the program
CRM:
- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
- Pilot new campaigns that drive increased engagement and revenue
- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
- Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
- Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP :
- Develop audience segments by applying CRM learnings
- Create test and learn approach to optimize performance and develop insights on best practices
- Provide support in measurement and analysis of precision media campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
