- Handling strategic online initiatives

- Leading marketing campaigns from the idea stage through to their execution and implementation

- Monitoring and evaluating online media campaigns to keep them fresh and effective

- Directing the hiring of marketing and promotions staff and supervising their work

- Negotiating advertising contracts

- Working with other department heads and staff to discuss plans and marketing strategies

- Collaborating with finance staff to set and stay within budget

- Staying current with emerging opportunities in the digital marketing world

- Adhere to the Company brand platform and support company initiatives, positioning and brand strategy.

- Adhere to the set Marketing department processes while managing key initiatives and projects.

- Develop and implement Internal Brand Comprehensive Marketing Plan.

- Creates, writes and edits various communications tools, including printed and online publications, intranet communications, employee meetings and events, videos and announcements that foster open communication throughout the organization.

- Direct external agencies and functional marketing staff to execute marketing plan and create marketing promotional support materials.

- Project manage all internal brand marketing initiatives via production schedules and timelines.

- Coordinate all internal brand public relations efforts, special events and sponsorship in conjunction with the Public Relations Manager.

- Develop, track and report all internal brand leads created through marketing efforts.

- Measure and report ROI on all internal brand marketing efforts.

- Coordinate all internal brand research initiatives in conjunction with the Marketing Research Team.

- Manage internal brand marketing budget and media planning with Strategic Advertising Manager.

- Support the Human Resources Team by providing employee communications collateral and recruitment materials.

- Perform additional duties as assigned by the Reporting Head.

Required Candidate profile :

- 3- 8 years marketing experience covering Digital Marketing, strategy, planning, content creation, delivery and measurement required, extensive practical experience in internal communications preferred. MBA in Marketing

- Must have demonstrated proficiency in communications planning and implementation including copy development, video, social media, high-impact emails, print collateral, face-to-face and virtual meetings, and mobile technology.

- Experience with editing, layout, design and print production a plus.

- Understanding of messaging strategy, storytelling and brand development within an organization

- Must have excellent organizational skills with the ability to quickly gather information and effectively communicate concise, detailed information verbally and in writing.

- Exhibit high degree of initiative and critical thinking skills in order to manage multiple priorities simultaneously in a fast-paced, deadline-driven, detail-oriented work environment

Joining - Urgent

Location : Kolkata

Salary - 4 - 7 LPA

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