Loveco - Specialist - Search Engine Optimization (2-5 yrs)
Search Engine Optimization Specialist
About Company :
- Loveco is a WedTech startup. We are helping couples simplify wedding planning.
Roles and Responsibilities :
- Establish, implement and measure the effectiveness across SEO/SEM/ UAC/Social, etc. to drive awareness and adoption for the Loveco app and website.
- Optimize ads to achieve the lowest cost per lead on the website and app, without compromising user quality.
- Analyze traffic data, flows, funnels on a detailed city and category level to identify potential leakages and opportunities to grow.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy.
Basic Qualifications :
- Deep knowledge of UAC, Search and Social advertising preferably for consumer apps.
- Detail orientation, and ability to go deep in number crunching and analyzing data points.
- Past experience in B2C traffic generation, managing digital/mobile advertising.
- Must be highly analytical with strong knowledge of performance optimization and have a strong quantitative analysis.
- Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.
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