HR at Lotus Herbals
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Lotus Herbals - Senior Marketing Executive (3-8 yrs)
1. Content Creation :
- Develop engaging and compelling content for various marketing channels including website, social media, email campaigns, and digital advertisements.
- Collaborate with the creative team to ensure brand consistency and alignment with marketing objectives.
- Conduct research to stay updated on industry trends and competitor activities to inform content strategy.
2. PR and Media Relations:
- Cultivate and maintain relationships with key media contacts to secure press coverage and editorial placements.
- Draft press releases, media pitches, and other communications materials to generate brand awareness and enhance brand reputation.
- Coordinate media events, product launches, and press tours to maximize media exposure.
3. Retail Marketing - Need Base:
- Develop and implement retail marketing strategies to drive foot traffic and sales in retail stores, including visual merchandising (VM) initiatives and mall marketing activations.
- Collaborate with retail partners to execute co-branded marketing initiatives and promotions.
- Analyze retail sales data and consumer insights to identify opportunities for growth and optimization.
4. Digital Platforms :
- Create content tailored for digital platforms such as social media, website, and email campaigns to engage with our target audience effectively.
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