Manager - HR at Lotus Herbals Pvt Ltd
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Lotus Herbals - Performance Marketing Role (2-10 yrs)
- Achieve company sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing cost of acquisition.
- Drive paid acquisition marketing across all performance marketing channels, including but not limited to: Ad words, GDN, Social Media Platforms (Facebook, Instagram, YouTube), affiliate, retargeting networks, etc.
- Own ROAS from performance marketing, continuously developing experiments/initiatives to improve ROAS, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance
- Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV
- Track and optimize every step of the marketing funnel in order to optimize unit economics, LTV / CAC ratio, and create a virtuous marketing cycle
- Identify, evaluate and select appropriate tools to enhance and automate marketing processes
- You will completely own the performance marketing efforts from strategy to execution (with support from a content creation team) to distribute and leverage content assets across channels, and to maintain a consistent brand voice and identity.
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