Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
30/12 Vinita Soni
Manager - HR at Lotus Herbals Pvt Ltd

Views:485 Applications:77 Rec. Actions:Recruiter Actions:47

Lotus Herbals - Performance Marketing Role (2-10 yrs)

Delhi NCR Job Code: 191760

- Achieve company sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing cost of acquisition.


- Drive paid acquisition marketing across all performance marketing channels, including but not limited to: Ad words, GDN, Social Media Platforms (Facebook, Instagram, YouTube), affiliate, retargeting networks, etc.

- Own ROAS from performance marketing, continuously developing experiments/initiatives to improve ROAS, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance

- Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV

- Track and optimize every step of the marketing funnel in order to optimize unit economics, LTV / CAC ratio, and create a virtuous marketing cycle

- Identify, evaluate and select appropriate tools to enhance and automate marketing processes

- You will completely own the performance marketing efforts from strategy to execution (with support from a content creation team) to distribute and leverage content assets across channels, and to maintain a consistent brand voice and identity.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Add a note
Something suspicious? Report this job posting.