Manager - HR at Lotus Herbals Pvt Ltd
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Lotus Herbals - Manager - Customer Relationship (2-12 yrs)
- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
- Pilot new campaigns that drive increased engagement and revenue-
- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
- Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing and database management-
- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans-
- Manage the distribution and presentation of CRM reporting and status to executive stakeholders
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