HR at Lotus Herbals
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Lotus Herbals - Executive - Brand Management (2-5 yrs)
1. Development of Marketing Calendar and execution of marketing activities
2. Brand Plan Development & On Time execution with periodic updates
3. Managing multiple agencies : Social Media, Creatives, Performance marketing, SEO etc.. Writing briefs and evaluating campaign ideas, copy and design.
4. Smooth execution of ATL BTL activities
5. Development of marketing collateral and creative communication.
6. Conducting market research, for example using customer questionnaires and focus groups
7. Managing marketing budgets
8. New Product and Category Planning
9. Map industry trends and and monitor competitor activity for benchmarking
10. Analysis of KPIs like Brand Awareness, ROAS, Revenue etc. & drawing inferences for informed decision making.
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