Losung - Pay Per Click Role (3-5 yrs)
Relevance of the Role:
- Plan, create, optimize, implement and manage Google paid search & social media campaigns for a variety of clients
- Facilitate scaling brand awareness, grow and expand company's social media presence through various social media channels.
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn
- Create, manage and execute the social media calendar and relevant activity for all platforms.
- Understand client goals & implement strategies for campaign structuring, targeting, creatives,
Betas and other facets of paid search & social media marketing :
- Perform competitive analysis, research new opportunities, and use data to provide strategically recommendations that support client growth
- Collaborate with the content, creative, and other related teams to streamline tasks, communicate effectively and produce high-quality creative graphics, GIFs, and videos that are on-brand and follow brand style guidelines
- Develop a deep understanding of the target audience to define positioning, strategy, and creative to strengthen the brand presence on social media.
- Ensures brand consistency in taglines, social media messages, copy through tone and voice
- Achieve higher ROI on Advertising Spend through data-driven Ads Optimization (Google SEM/Facebook Advertising/ Display etc.)
- Tracking daily, weekly & monthly KPI's to provide actionable insight into the success factors and areas for improvement in performance & generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep up to date with latest developments/digital across Social, PPC, and Paid Media and monitor the activity of brand competitors
- Monitor and administer Google analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
