As a marketing executive, you'll be an important part of our journey to execute our marketing strategies, leveraging your skills and insights to make a tangible impact.-

KRAs :

Roles and Responsibilities:

Omni-Channel Marketing Execution:

- Collaborate with the marketing team to execute omni-channel marketing strategies.

- Implement and monitor campaigns to enhance brand visibility and engagement.

Referral Channel Development:

- Cultivate third-party referral channels to expand brand reach.

- Secure link backs to our website through strategic partnerships and collaborations.

Social Media Management:

- Actively contribute to building and maintaining a strong social media presence.

- Increase engagement across various social media platforms through compelling content and interactive campaigns.

Content Management System Updates:

- Perform basic updates on the CMS to ensure accurate and timely information dissemination.

Digital Marketing Campaigns:

- Co-create and implement digital marketing campaigns aimed at enhancing the brand's online presence.

- Analyze campaign performance metrics and provide insights for continuous improvement.

Candidate Requirements :

Experience : Possess 1-3 years of relevant experience in marketing or a related field.

Research Skills : Comfortable conducting thorough research to gather insights and stay updated on industry trends.

SEO Knowledge : Preferably have familiarity with SEO tools to optimize online content for search engines.

Communication Skills : Demonstrate excellent written and oral communication skills to effectively convey ideas and engage with diverse audiences.

About Loop :

- Stripe is the payment infrastructure for ecommerce; twilio is the communication infrastructure.

We are Loop - we want to be an infrastructure for ecommerce subscriptions.

- eCommerce is evolving into subscriptions led business, be it Mercedes giving cars for $1000/month or Tacobell giving one taco/day subscriptions for $10/month and then there are subscriptions for consumables, content and services.

Some categories where subscriptions is relevant :

- Beverages

- Health supplements

- Pet Foods

- Grocery

- Home Goods

- Baby Products

- Beauty box

- Meal box

- Fashion & apparel

- Art & Accessories

- We launched our product in Oct'21 and focussed on the US market for replenishment category.

- We have some paying customers and have raised a $2Mn seed round from THE BEST angel investors in US / India like Gokul Rajaram, Varsha Rao, Alexander Erikstrup, Ed Hallen & founders of SaaS / software companies.

- Founding team consists of 2X founders who have built and scaled SaaS businesses in the past.

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