Content Marketing Strategist

- Brands have stories; and stories engage when they are told in an interactive way to the right audience, not when they are presented as advertisements. That's where Look Who's Talking (LWT) comes into play. LWT is in the business of Digital PR and related services to brands and agencies across India with a bag of influential storytellers on all the eminent digital platforms such as Blogs, Instagram, Twitter, Snapchat, and YouTube. Here at LWT, we believe in Creative Brand Advocacy By and For Mobile's First Generation. That is, we become a conduit between the digital influencers and the TG of the brand while adding a human touch of storytelling. 

- As we know that consumers trust user-generated content and word-of-mouth more than advertising. We have individual as well as organized experience of more than 5 years in the field. We know what people want to engage with; whom they look up for advice; and how to connect a brand with their TG in an efficient manner. Headquartered at New Delhi, we are proud to have shared the stories of BMW, National Geographic, Disney, Adidas, Reebok, Master Card, Vistara, Spice Jet, MG, Maruti Suzuki India and many more.

- We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.

- Content Strategist responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media, publishing our monthly newsletter, tracking website traffic, and user engagement. 

- To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. If you have creative ideas about how to engage our audience online and have experience producing new content types, we- d like to meet you. Please share a portfolio or links to your published work, along with your application.

- Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content Strategist, you should perform well under deadlines and be detail-oriented. 

- Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and positive customer experience.

- Develop a content strategy aligned with short-term and long-term marketing targets

- Research industry-related topics, create and publish engaging content

- Create and distribute marketing copy to advertise our company and products

- Interview industry professionals and incorporate their views in blog posts

- Manage our editorial calendar to ensure timely publication

- Identify gaps in our content and recommend new topics

- Create style guides to use as a reference

- Proofread and edit written pieces before publication

- Conduct keyword and SEO research to understand customers- needs

- Monitor web traffic and engagement (e.g. conversions and bounce rates)

- Coordinate with marketing and design teams to illustrate articles

- Follow industry-related news and generate ideas around trending topics

- Review and update published content as needed

- Update our websites as needed

Requirements :

- Proven work experience as a Content Strategist, Content Manager or similar role

- A portfolio of published articles

- Experience in project management is a plus

- Knowledge of Content Management Systems, like WordPress

- Basic understanding of HTML and web publishing

- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)

- Solid writing and editing skills in English

- Attention to detail & time-management skills

- Bachelor/Masters in Marketing, Journalism, or a relevant field.

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