Look Who's Talking - Lead - Social Media Marketing (3-8 yrs)
- Define and enhance social positioning, strategy, and creative to strengthen the brand presence on social media
- Give clear direction and inspiration to creative teams in developing engaging concepts
- Develop a deep understanding of the brand's target audience & become their advocate across company initiatives
- Work with the larger brand and content teams to create innovations and make the brand synonymous with disruptive and memorable social media campaigns
- Set up and monitor listening for each campaign and infer nuances that can help a larger communication strategy
- Managing the resources (human, financial, internal and external) and relationships dedicated to the achievement of the agreed strategic goals for Digital
- Ensure all brand messaging and key visuals is reflected consistently across all Digital initiatives
- Manage third party digital agencies by providing directions in the development of our Digital
- Define marketing strategy as well as collaborating with the concerned agencies in the execution of related specific programs
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