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03/10 Sakshi Rajbhar
HR Executive at Logicloop Ventures LLP

Views:124 Applications:16 Rec. Actions:Recruiter Actions:0

Logicloop Digital - Search Engine Marketing Specialist (2-6 yrs)

Mumbai Job Code: 294301

Designation : Search Engine Marketing Specialist

Job location : Andheri (Work from Office)

Job Responsibilities :


- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor advertising links

Requirements and skills :

- Proven SEM experience and success managing PPC campaigns across Google and Facebook

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- BS/MS degree in Marketing or a quantitative, test-driven field

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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