KEY RESPONSIBILITIES

- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

- Monitor trends in social media tools, applications, channels, design and strategy.

- Implement ongoing education to key stakeholders to remain highly effective.

- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

- Spotting opportunities to generate positive social media coverage and managing social media at events and initiatives.

- Social Media listening & Online Reputation Management for prospects, new customers and booked customers as well as generating and presenting actionable insights to maintain a positive sentiment for the brand.

REQUIREMENTS OF THE ROLE:

- 5+ years of experience in Social Media Management and/or digital marketing management in a fast paced environment.

- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

- Experience either within social media agencies or within digital/social media departments in creative and strategic brands.

- Experience in social media listening, insights tools, analytics, reporting

- An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings and reviews etc.

- Experience in leveraging social media with consumer support, and working with consumer support teams.

- Maintains excellent writing and language skills.

- Makes evident good technical understanding and can pick up new tools quickly.

- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.