- End-to-end ownership of execution of the social media mandate for Lodha's Township business in line with brand quality standards and agreed-upon KPI targets.

- Bring in the central social media and content creation expertise to the Townships brand team, and work in close coordination with the brand team to deliver agreed social media and content support in line with Townships marketing plans for the year.

- Co-evolve the annual social media content engagement calendar for the Township business, in close association with the Township brand team and the central social media team

- Ideation, planning and execution (along with agency) of digital video and photographic content that will be used across digital platforms.

- Identify and evaluate - influencers agencies, production houses and relevant content agencies as partners for on-going and future projects.

- Identify, appoint and regular evaluation of agency partners (digital / content creation / production houses, social monitoring etc.) for delivering the Townships social media mandate with improved effectiveness and efficiencies.

- Content creation and dissemination budget planning and control for the Townships business.

- Budgeting and costing for projects coordination with internal teams for timely closure.

Requirements :

- Minimum 3 years exposure to planning and managing content creation for social channels.

- Robust understanding of established and evolving online channels and platforms, and of their users and usage.

- Minimum 2 years exposure to brand communication, positioning, messaging and identity adherance - on client side or brand side.

- Robust understanding of operations and costs involved with digital / social agencies and production houses / photographers / videographers

- Ability to work on weekends or evenings for content capture opportunities, as and when required.

- Proficient in - word excel and power point, canva.

- Basic knowledge in - photoshop, final cut pro, premier pro.

- Good communication skills, Team player and adept at handling challenges at ground shoots and events.

- Creatively oriented and should have a pulse on the ever evolving and dynamic landscape of social media.

- Fluent with English, Hindi and Marathi

- Sufficient time spent in Mumbai (preferably Eastern / Far Eastern areas) to understand the nuances that will build relevance and connect with the Townships audience

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