Responsible for designing and execution of Marketing strategy for the organisation.

- Be the customers voice in the organization.

- Drive Marketing/Customer led innovations.

- To drive the entire gamut of Marketing activities across the organization in line with the defined strategy.

- Set Marketing processes and ensure adherence and compliance across the organization.

- Leadership to the Marketing teams

- Define and articulate the brand value proposition for the external as well as the internal audience.

- Ensure development of internal and external communication in alignment with the brand value proposition.

- Define and create brand imagery and be the custodian .

- Develop high quality and consistent communication to enhance the brand equity of the organization.

- Carry out periodic Market Research to assess brand equity, brand salience, ToM and Customer Satisfaction scores.

- Create tactical communication to drive sales across the organization. Execute the tactical plan using appropriate BTL initiatives.

- Develop and publish all Literature, Company Brochures, Annual Reports, Audio-Visual presentations and customer testimonials.

- Define and drive the CRM programs of the organization.

- Define and drive the digital strategy of the organization. Own all the web related properties of the company including the websites and all other digital and mobile platforms.

- Define and own the Pricing Strategy of the organization.

- New Launches. Manage launch events and handle post-launch ramp-up through aggressive tactical marketing initiatives.

- Monitor external competition as well as global best practices in customer management. Ensure these are communicated to the concerned in a timely manner.

- Support the channel sales teams through events, sales collateral, news-letters etc.

- Work closely with the business heads in developing new products, service lines and the Go to Market strategies for these.

- Connect and build key relationships to help develop new products, understand latest developments in their respective fields and use their expertise and knowledge to enhance brand equity.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.