CTC - 40k - 50k per month

Presentable looking females preferred

Females on career break - plz apply

KEY OBJECTIVE OF THE JOB:

- You will be a fundamental part of an Indian Based Integrated Multi-product Prop Tech company, which is on its global expansion phase. You will have a vibrant team to work with, who are not exactly the employees of the organization, but the most integral part of the Lockated family.

- You will be overseeing and implementing the marketing strategies of the company as well as new product development. You will be the Brand Custodian of the corporation and you will lead the Entire marketing & branding of Lockated and drive engagement strategies and activities on platforms for the client.

- You will be responsible for generating revenue by increasing sales through successful marketing, pricing, communications, advertising and public relations. Creating networks, strategic partnerships & competition bench-marking will be your work area.

KEY TASKS/RESPONSIBILITIES:

BRANDING AND MARKETING :

- Ideate and create hard hitting and relatable campaigns for various target segments various media

- Lead participation for global real estate events/forum and startup-centric events & conferences

- Implement ATL/BTL activities and branding activities and developing multi-channel communication strategy to enhance the brand equity; 

Looking after design and production of all marketing collateral & print advertising.

DIGITAL AND SOCIAL PLATFORM :

- Work closely with various agencies to deliver a multi-channel mix of marketing strategies, including planning, implementing and reporting

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns;

- Identify target audiences, trends and insights and brainstorm new and creative growth strategies.

LEAD GENERATION :

- Generate new leads through various platforms and deliver ROI; Contact potential or existing customers and influence them to buy or retain product or services

- Assist the client during the decision making process

- Work with Content Marketing freelancers to identify potential stories, platforms and distribution partners

PR & COMMUNICATION -

- Lead & manage all Corporate Communications & PR for the organization & assist communication for individual brands

- Boost the value of the corporate identity, Execute all communication activities efficiently, both internal & external

- Plan multi, complex projects, foresee problems & take corrective actions

- Accountable for website up gradation with latest information ®ular coordination with agencies.

ENGAGEMENT -

Innovate strategies for various engagement activities for the customers to increase brand value & enhance business opportunities; Work closely with the Operations team to drive the activities ensuring successful execution

OTHERS -

Conduct customer research analysis including conditions in current market in their niche; Monitor and analyze performance of all of the undertaken marketing activities; Create annual and quarterly marketing plans; Market segmentation analysis

EXPERIENCES & SKILLS :

Industry Experience :

- 5-10 years with prior experience in the relevant field preferred.

- Experience in digital, print and other sources of media

- Well versed with Integrated Marketing & Communication

- Experienced in brand & relationship building

Skills Required : 

- Attention to detail and Comprehensive thinking and planning ability

- Strong in content development

- Creative thinking and strong research and structured thought process

- Exceptional written/verbal communication

- Ability to innovate and think out of the box

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