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03/05 Hetal Vajani
HR at Reach Local Services Pvt Ltd.

Views:43 Applications:17 Rec. Actions:Recruiter Actions:0

LocaliQ - Analyst - Paid Advertising/Search Engine Marketing (1-5 yrs)

Mumbai Job Code: 270776

Job Summary :


A SEM Analyst works on campaign life cycle management. This role demonstrates

proficiency with online search (PPC) and display advertising techniques. SEM

Analyst will be responsible for the performance of the assigned book of campaigns

and will leverage training provided to effectively optimize the campaigns to meet

advertiser goals.


Role & Responsibilities :


- Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign


- Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and ReachLocal internal platforms for a variety of clients


- Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns


- Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly


- Monitor and administer ReachLocal proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals


- Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark


- Keep pace with search engine and PPC industry trends and developments


- Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bid and Budget and; diagnose the root cause and come up with solutions to improve campaign performance


- Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team


Key Requirements :


Full Time Bachelor's degree


1 - 5 years of experience in Search Engine Marketing/Advertising, any corporate experience


Location: Goregaon East, Mumbai - India


Schedule: Full-Time


Shift Timing: 9:30 am - 6:30 pm (Monday To Friday) including 1 Saturday working in a month


Interested candidates can revert with their updated resume

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