Lobotus - Executive - Lead Generation (1-5 yrs)
Lead Generation
Industry : Database
Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.
- Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
- Oversee Contact database management - data sourcing, contact qualification, classification, communication and updates.
- Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.
- Oversee calling, lead qualification and handover to sales.
Tracking and Reporting :
- Report weekly activity and log all lead related data.
- Pipeline reporting and tracking from lead to pursuit to closure.
KRAs :
- Development and execution of quarterly and yearly lead generation plan.
- Performance indicators will include-
- Quality of leads generated
- Progression of leads into opportunities
- Number of deal closures and new client acquisition
- Value of business generated
- Overall team management, training, and performance management
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
