Senior Executive HR at Loan Frame Technologies Pvt Ltd
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Loan Frame - Content Writer (5-15 yrs)
The Company :
We are ambitious: There are over 400 million small businesses globally - the majority do not have access to institutional credit, and our goal is to turn this on its head by leveraging technology to narrow the $5.2 Trillion financing gap. Small businesses are at the heart of the economy, and unlocking much-needed credit at the right price will help them accelerate growth, in turn creating new jobs, products, services, and wealth. Our aim is to leverage cutting edge technologies and data to build the most sophisticated and trusted next generation small business lending platform. We accelerate credit to MSMEs through our fintech lending marketplace in India and SaaS lending platform in the US.
Loan Frame is funded by global venture capitalists who share our vision to transform the small business lending sector.
Loan Frame is the winner of the Financial Express - India Best Banks Award in the Fintech category.
The Team :
The management team executives, investors, and advisors helped build some of the most successful and iconic companies globally, including India . They come from diverse backgrounds, including experience with firms such as McKinsey, Visa, Mastercard, JP Morgan, Citigroup, American Express, Goldman Sachs, Blackrock, Macquarie, Accenture, BCG, HSBC, Copal Amba (Moody- s), KPMG, and educational institutions such as Harvard, Wharton, Kellogg, Princeton, MIT, IIM, IIT, and ISB.
The Opportunity :
You will get to play a meaningful role in a highly disruptive global fintech company. You will take ownership of driving digital engagement for our no-code enterprise software product- a next-generation small business lending platform targeting financial institutions globally. You will join a team of passionate marketers who enjoy coming to work every day to face their next challenge.
Content plays a vital role in a B2B Marketing Strategy. We are looking for a creative, versatile, and hardworking content writer to join our marketing team. You will get to play a critical role in a highly disruptive global fintech company. As a Content Specialist, you will be driving all the content marketing activities and producing high-quality content on a regular basis to engage the target audience. The ideal candidate will help communicate the idea and value of our award-winning product globally with a focus on the North American market.
The Role :
- Responsible for producing high-quality content pieces to engage the target audience
- Regularly produce high-quality content for email, social media posts, blogs, brochures, whitepapers, website landing pages, press release, strategy deck, pitch deck, sales deck, positioning documents, product sheets, product manuals, videos, and other marketing collaterals.
- Create downloadable content to increase engagement
- Optimize content according to SEO guidelines and ensuring that the content is in line with the strategic branding of the organization.
- Manage content distribution to online channels, forums, and social media platforms to increase web traffic.
- Develop an editorial calendar to drive engagement and align it with the buyer's journey.
- Experience in drafting creative content, copywriting, caption writing for social media banners and mailers.
- Copy editing for voice, tone, and accuracy
- Research and identify topics to build thought leadership and increase brand sentiment in the US and Indian markets.
- Work closely with the website, design, sales, development, and product teams to frame the content marketing strategy.
The Ideal Candidate :
- 3-6 years of experience as a content writer
- Experience in the B2B IT industry will be preferred
- Experience of working for enterprise software/financial services software clients will be an advantage
- Exposure for writing content for the US market will be preferred
- Excellent writing skills, as well as the ability to communicate and collaborate effectively.
- Attention to detail
- Demonstrable experience in leading and managing content with a focus on ensuring quality, clarity, and consistency
- Strong focus on delivering value
- Creative eye to improve content and design wherever possible.
- High-quality editing, proofreading, and copywriting skills.
Why Join Us ?
- We offer a competitive salary, variable bonuses, health insurance. You will get to be in the front seat of a fast paced, rapidly growing game changing fintech company and team that is reshaping small business credit globally.
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