Senior Executive - Talent Acquisition at Little Internet Private Limited
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Little Internet - Email Marketing Executive/Specialist (1-5 yrs)
Job Description:
Position : Email Marketing Executive/Specialist
Experience :2 - 4 yrs
Location : Bangalore
Qualification:BE/BTECH,MBA in Marketing
Key Responsibilities:
1) Define and execute a strategy to maximize revenue through email communication and push notification.
2) Work with external and internal creative resources to develop effective designs for all emails and supporting landing experiences.
3) Setting up and monitoring all email marketing launches via email service providers.
4) Reporting on performance, bounces, complaint rate of all emails sent.
5) Assist in the development of the overall marketing plan and how email marketing fits within that plan.
6) Utilize aggressive testing to maximize campaign performance and isolated campaign driver effectiveness.
7) Analyse campaigns, creative application, and targeting lists
8) Create, Manage and schedule email marketing campaigns using email Marketing Tools like constant contact, mail chimp, send grid and similar kind of tools.
9) Ensure maximum open rates, click through rate, reduce bounce rate and spam. Create responsive templates, track and analyze direct and interactive marketing campaigns.
10) Must be involved in Market Research (Secondary Research), Leads Generation, Email Campaign, Data Verification, Validation.
11) Work on HTML, CSS, Responsive coding and PSD to HTML conversion.
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