LitmusWorld - Digital Marketing Specialist - B2B Lead Generation

The Company :

LitmusWorld is looking to hire a Digital Marketing Specialist (B2B Lead Gen) to direct the organization through its next phase of rapid growth and development. LitmusWorld is an enterprise SaaS platform that delivers dramatic improvements in business processes by enabling contextual conversations between businesses and their stakeholders.

The platform delivers actionable insights across touchpoints to Measure, Act and Improve the overall stakeholder experience, mainly customers and employees. This helps business leaders drive the customer centricity agenda through an agile approach. Over 3 years of driving business transformation across 125+ brands, we've built meaningful relationships between businesses and their stakeholders, that allows them to be more competitive and profitable, one touchpoint, one conversation, one relationship, at a time.

Job Description :

As a digital marketing specialist your responsibility to generate qualified leads by managing the digital campaigns for LitmusWorld solutions. This will be executed across multiple channels through a targeted approach of delivering key messaging for our customer and employee experience solutions. Managing lead generation campaigns and setting up appointments for the sales team are key drivers of your role. You- re the first step in the prospecting process, and sales teams rely on your abilities and creative methods of finding potential customers. Your primary tool will be the CRM along with other campaign automation tools to generate sales opportunities.

Responsibilities :

Lead generation : Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels

Email marketing : Manage email communication and drive the communication flowchart to achieve campaign objectives

Database management : Identifying key prospects across our target audience and manage data churn

Social media campaigns : Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs

Google Search and Display : Drive PPC and SEM campaigns for LitmusWorld solutions

Account based marketing : Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue.

Knowledge, Skills & Attributes : 

- Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools

- Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation

- Ability to learn and articulate solution selling value points

- Strong presentation and communication

- Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment

- Proficient with Excel to manage large volume of data

- Strong territory management skills with understanding of business systems and requirement analysis

- Must be a self-starter, highly motivated, think through problems to come up with innovative solution

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