Assistant Manager - HR at Liquiloans
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Liquiloans - Marketing Research Role (5-7 yrs)
About Us :
Liquiloans is a P2P (peer-to-peer) lending platform that caters to both borrowers and investors. We- re four years old and 100+ members strong! We're looking for a Market Analyst who can help us find our next potential Investor users.
Roles & Responsibility :
- Lead Generation
- Identify target audiences to prospect
- Provide actionable intelligence
- Research prospects to understand
- Traffic analysis,
- User behavior
- Probability of conversion
- Go-to-market strategy
- Media Buy - in
- Discover new channels and prospect scope
- Build partnerships
- Negotiate commercials
- Manage accounts
- Schedule and coordinate marketing campaigns
- Ensure quality of ad display
- Review campaign ads and performance channel/medium wise
- Monitor return on investment ratio
- Manage and plan launch of features/schemes/etc.
Skills required :
- 3-5 years of experience in Market research or data analysis
- Critical Thinking
- Interest in following marketing trends
- Strong account management/ partnership skills
- Adept at PR planning
- Proficiency in data tool such as Tableau, RJ Metrics, Google Analytics
- Proficiency in MS Office or Google Suite
- Ability to quantify your hypothesis
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