Job Title : Offline Marketing Manager

Location : Ahmedabad, Gujarat (On-Site)

Employment Type : Full-Time

About Liquify :

Liquify is an innovative fintech startup dedicated to transforming the personal loan sector. We specialize in cutting-edge secured loan products, including loans against mutual funds (LAMF). As we expand our offerings, we are committed to meeting the evolving needs of our customers and providing exceptional financial solutions.

Position Overview :

Are you a creative and strategic marketer ready to make an impact? We are seeking an Offline Marketing Manager to join our dynamic team. In this role, you will lead the development and execution of offline marketing strategies to promote our loan products and enhance brand visibility. Your efforts will play a crucial role in customer acquisition and engagement.

Key Responsibilities :

- Craft Compelling Strategies : Design and implement innovative offline marketing campaigns tailored to our target markets.

- Dive into Market Insights : Conduct thorough market research to identify customer needs and preferences, ensuring our offerings resonate with our audience.

- Lead Dynamic Events : Organize and execute promotional events, seminars, and workshops that create memorable experiences and drive customer interest.

- Collaborate for Success : Work closely with cross-functional teams to align marketing initiatives and amplify our brand message across channels.

- Measure and Optimize : Analyze campaign performance and prepare insightful reports to evaluate effectiveness and inform future strategies.

What We're Looking For :

- Education : Bachelor's degree in Marketing, Business Administration, or a related field.

- Experience : 5+ years of experience in offline marketing or brand management, preferably within the BFSI sector.

- Skills : Exceptional communication and interpersonal skills, with a strong ability to analyze market trends and consumer behavior.

- Project Management : Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Why Join Us?

- Impact : Be a key player in a forward-thinking team dedicated to redefining the loan experience for customers.

- Growth : Enjoy opportunities for professional development and career advancement in a rapidly evolving industry.

- Culture : Join a collaborative, inclusive environment where your ideas and contributions are valued.

If you're ready to take your marketing career to the next level and help shape the future of financing at Liquify, we'd love to hear from you! Apply today to be part of our journey in transforming the personal loan landscape.