Job Description: Marketing Intern (Outbound Marketing)

Key Responsibilities:

Email Reach-Outs:

Assist in crafting and executing personalized email campaigns to generate leads and nurture relationships. Ensure timely follow-ups and track responses.

LinkedIn Outreach:

Engage in connection requests, messaging, and consistent follow-ups with potential leads on LinkedIn. Craft concise, value-driven outreach messages.

Nudging Prospects:

Follow up with prospects across various platforms, nudging them towards action in a professional and persuasive manner, without being pushy.

Cold Calling:

Support the sales and marketing teams by initiating outbound cold calls, following scripts, and engaging prospects in meaningful conversations to qualify leads.

Outbound Marketing Content Crafting:

Collaborate with the marketing team to develop outbound messaging, including emails, LinkedIn posts, and cold call scripts, that align with our brand voice and target audience.

Data Management:

Assist in maintaining databases of prospects, tracking interactions, and updating contact details to ensure accurate reporting.

What We're Looking For:

- Excellent written and verbal communication skills.

- Strong interest in outbound marketing, sales, and lead generation.

- Fundamentals of Marketing which includes an understanding of Ideal customer profile (ICP), market trends, funnel, crafting messaging with logic & tone, value proposition, etc.)

- Basic understanding of LinkedIn and email marketing tools.

- Self-motivated and eager to learn.

- Ability to work independently and as part of a team.

- Proficiency in MS Office (Word, Excel) and familiarity with CRM systems is a plus.

- Familiarity with cold calling and email automation tools is a plus.

What We Offer:

- Hands-on experience in marketing and lead generation.

- Mentorship and guidance from experienced marketing professionals.

- Learn tools like Sales Navigator, Apollo, Lusha & other automation tools.

- Opportunity to work in a fast-paced, dynamic environment.

- Understanding of the IT & QA industry

- Provide a Pre-Placement Offer (PPO) depending on the certain parameters.