Senior HR Associate at LimeTray
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LimeTray - Digital Marketing Lead (2-4 yrs)
Responsibilities
- Work with leading restaurant clients from India & UAE on Performance Marketing - SEM + Facebook
- Responsible for increasing overall spends & profitability of the function
- Maintain good relationship with the clients to understand their requirements & deliver accordingly
- Collaborate with internal teams to improve cross-functional growth for the clients
- Driving campaign & audience insights within the restaurant industry & leveraging it to optimize campaigns
- Understand the dynamics and media buying strategies for both brand and performance based digital marketing placements
- Manage the marketing execution team for google & facebook ads.
- Ability to execute & deliver end-to- end campaigns
- Acquire insight in online marketing trends and keep strategies up-to-date
Requirements
- 2-4 years of work experience in the Digital Marketing role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media & Google Adwords
- In-depth knowledge of SEM & Facebook - Search, Display, YouTube, Remarketing ads
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Hunger to own the product & take it to the next level
- Agency experience is a plus
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