Job Description : Content Marketing Manager

Location : India

Company Overview :

Lifesight is a fast growing SaaS company focused on helping brands, publishers, agencies and platforms leverage data to build customer intelligence, experiences and relationships. We have a team of 65 across offices in the US, Singapore, India, Australia and UAE with over 300 customers. With an unprecedented amount of data being generated by customers today, we make it easy for businesses to understand, target and measure their customers by leveraging their customer data with our industry leading identity solution. Our platform collects, unifies, enriches and activates data for marketing and analytics use cases so users can focus on executing their strategy and delivering their products. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

Position Overview :

We are looking for a Content Marketing Manager to join our growing marketing team. The candidate will be responsible for managing all content strategy, development and publishing to generate demand for our platform. The ideal candidate for this position will bring experience in the data, CX and martech industry, with the ability to conceptualize, write, design, edit and publish high quality and compelling B2B content. We also expect the candidate to be a technology storyteller who is well-versed with the industry trends, amplifying customer success stories and has deep knowledge of the technologies involved.

What You'll Do :

- Plan and execute end-to-end content development strategy and programs for all marketing activities that are in line with the product.

- Be responsible for conceptualizing, developing and publishing content across all touch points including but not limited to our website, blog posts, ebooks, webinars, videos, whitepapers, emails, etc.

- Develop a comprehensive content calendar and manage the strict timely delivery of the content across multiple channels.

- Work with the leadership team, marketing team, sales team, product team, content writers, designers to ideate and produce the content.

- Ensure cohesive and ubiquitous branding, positioning and messaging across all content and channels.

- Develop strategies to link editorial and thought leadership content to our buyers- journey and channels

- Tell stories with video by working with video producers to develop animated or live action video for product launches, tutorials, interviews, etc.

- Create compelling downloadable long form content such as whitepapers and industry reports.

You are perfect for the role if you :

- 5-7 years of relevant marketing experience with a demonstrated track record of success developing B2B content, preferably for a SaaS or marketing technology company

- Have experience implementing enterprise-level content development programs and generating high quality leads for marketing technology products.

- Have a deep understanding of the data, CX and martech industry and its technologies and the ability to translate your knowledge into content.

- Are a creative individual with endless ideas and have experience working with content writers, video producers, designers and other content producers to execute the content plan.

- Are a self-starter who excels at multitasking and thrives in a fast-paced environment with strong ability to take ownership with minimal supervision.

- Have excellent time management skills with the ability to prioritize and shift workload to meet deadlines.

- Have exceptional writing, communication and presentation skills.

- Are a highly self motivated individual with creative flair and eye for good design and extreme attention to detail.

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