Lifesight - Executive - Product Marketing (2-4 yrs)
We are currently looking for a Product Marketing Executive, who will be responsible for telling the world (and company) the story of our Real World Data Intelligence products. You will be expected to be our chief advocate for new features and its benefits for advertisers, brands and publishers. Additionally, you will be in charge of crafting the right messaging and marketing for new product/feature launches.
Responsibilities:
- Research customers to fine-tune the value proposition and go-to-market approach; undertake competitive intelligence
- Work with product team to educate both internal and external stakeholders about our platform/product features and their benefits.
- Create product marketing content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses)
- Create, manage and measure online marketing campaigns via Email, Google, LinkedIn, Facebook, Instagram and other online channels.
- Create and manage offline marketing campaigns such as conferences, events and roadshows
- Create comprehensive reports of marketing spend RoI to stakeholders
- Assist Sales team on calls with prospects when needed to provide product deep dive.
- Assist Customer Success team in order to drive product adoption and usage.
- Collect and report product feedback and sentiment to stakeholders.
Requirements:
- Bachelor's degree in an engineering discipline with a total work experience of around 2-4 years; MBA preferred
- Past experience with digital marketing, product marketing, and/or product management
- Experience with marketing SaaS/Data products highly favored
- Proficiency in content management systems.
- You will be expected to build product pages, optimise the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
- Excellent written and verbal communication skills -- there is a significant amount of writing and presenting/selling ideas in this role.
- Prefer working in a collaborative and matrix structure.
Good to have: Familiarity with ad-tech industry | B2B sales experience for IT product/services
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
