Talent Acquisition Specialist at Lifesight
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Lifesight - Executive - Digital Marketing (1-3 yrs)
Job Description :
- Assist in the formulation of strategies to build a lasting digital connection with the audience
- Launch optimized online adverts through Google Ad words, LinkedIn, etc. to generate leads
- Orchestrate and execute the timely delivery of data-driven digital campaigns and always on activities
- Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
- Brainstorming new digital marketing platforms and ways to capture customer attention
- Take the lead in marketing operations and liaise with revenue operations on reporting
Requirements :
- Proven working experience as an online marketing executive.
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B SaaS social media, Google Ad words, and email campaigns
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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