Role Objective : 

To evolve & execute winning strategies, manage project & communication deliverables, maintain reporting for L&H's performance-oriented client roster.

Role & responsibility : 

- Client management - briefing, marketing calendar for social media client, timely delivery, drafting strategic briefs for communication requirements, set up process for recurring requirements

- Pitch strategy, user research, competition mapping, insights development, consumer acquisition & retention strategies, driving an aggressive top funnel strategies.

- Conceptualizing strategic brief, identifying consumer insights & communication objectives for new client deliverables - for the creative team to create impactful communication

- Analytics & performance reporting for Social media clientele

- Conceptualize & spearhead strategies for client to build brand, marketing and - content and proactively be on top of new trends, industry & competition news and develop insights.

- Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client

- Interface with the client on frequent basis

- Knowing digital marketing will put you on top of preference list for this role

Eligibility :

- Should have prior experience of minimum 8months -1 year working with an online / digital-first business or company to have an understanding on performance metrics & analytics.

- People having prior experience with top e-commerce companies, understanding of excel will be preferred

- Should have excellent knowledge of excel, should be good with data reporting, be a voracious reader of prominent marketing & brand publications

- Above all hungry & passionate about working. Since the role will involve client interaction, should be well-spoken and well-turned out.

- Looking for people with a great understanding of lifestyle brands.

Performance metrics :

- Efficient process building + implementation + timely delivery across verticals handled

- Client retention & business growth

Screening Test : 

1. A beauty brand wants to come up with a name for it's multi-performance primer moisturizer that also works as face base, a glow product with a pearly tone.

What would be your brief to the creative team to come up with a descriptor (not brand name) for this product.

Tip - research products in this category on Nykaa and draft a brief on how the possible approach(es) the creative team can take for developing a description for this brand, why, and what is the unique insight for this?

2. Draft a social media calendar for 1 week for spotify music streaming app

3. Draft a 5 question survey to find out how followers like the content on Zomato's instagram

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