Opportunity @ Licious(Consumer Brand) - Marketing Manager_3 - 5 Yrs_Bangalore

Licious is looking for an experienced, adaptive, creative & adventurous Marketing Manager, who's hyper excited about performance & has sense of deep ownership and responsibility. At Licious, the TEAM is building India's 1st consumer tech food brand and the category we- ve chosen to disrupt, to start with, is the Fresh Meats and Gourmet category. This category is one of the largest consumer categories in India's retail landscape & offers tremendous opportunities to create a world class brand in India. The founding team at Licious comprises of Industry veterans who- ve successfully built large brands like Coca Cola, Oberoi Hotels, Reliance Retail, TESCO, SPAR, Jubilant to name a few with 200+ man years of hands on experience in building great businesses . Like they say, what helps people helps business.

We believe that at the heart of the company is our unflinching commitment to delivering world class quality of products to the urban consumer with the experiential aftertaste continuing well into the last mile by awesome customer service & great technology acting as an enabler. Give them quality. That's the best kind of advertising and that's been the story with Licious thus far, quite easily India's fastest growing consumer food tech brand. Come tell us about yourself if you feel aligned with the below Job description and be a part of our fantastic journey.

- Position : Marketing Manager - Gourmet Business

- Location : Bangalore

- Industry : FMCG, Consumer Brand, Ecommerce

- Company Incorporation : May 2015

- No of Employees : 300- 400

- Primary Channel : Online (www.licious.in) & Apps (Android and iOS)

- Business Geography : Currently Bangalore and Hyderabad

- Founders :

Vivek Gupta - https://in.linkedin.com/in/vivek-gupta-aa617797

Abhay Hanjura - http://bit.ly/1QRr80S

- Investors :

Kanwaljeet Singh - https://in.linkedin.com/in/singhkanwaljit

Mohandas Pai - https://in.linkedin.com/in/mohandaspai

Kaushal Aggarwal - https://in.linkedin.com/in/kaushal-aggarwal-635b2

Mayfield - http://www.mayfield.com/

Series B Funding - Http://www.livemint.com/Companies/qO4S0QTcbVbGv3bpbhh3sN/Licious-raises-10-million-from-Mayfield-others.html

Job Description:

- This position is responsible to conceptualize and execute plans in order to deliver the short term and long-term business objectives (namely Sales, Profitability, Market Share and Brand health) for Ready-To- Eat Category (RTE)

- The incumbent is required to perform a range of activities, namely, leading product development and design, launching new products, developing packaging solution, leading market research, promotion planning, influencing pricing strategies, driving and monitoring sales performance for the Ready-to-Eat Category (RTE).

1. Primary responsibility for achieving business objectives -

- Monitor, analyse, and evaluate market trends, consumer / customer behaviour, and competitor activity to identify new opportunities for the brand in RTE category.

- Monitor, analyse, and evaluate brand/product performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs. Liaise with other areas of the organisation (R&D, Manufacturing, Quality) to implement these changes

- Understand market research needs for the brand/category and develop / execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives

- Develop and ensure the execution of brand plans (includes communication development) to deliver the short term and long-term business objectives (namely sales, market share, profitability and brand health) for the RTE category.

- Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required -

- Effectively manage external interfaces (creative agencies, media agencies and market - research agencies) and internal interfaces (R&D Manufacturing, SCM, Sales, Engineering & Digital Marketing), and lead cross - functional teams to deliver on Category/Brand objectives.

- Monitor and ensure Brand/Category profitability.

- Ensure that the budgets assigned to the category are effectively utilized and appropriately accounted for.

2. Supporting responsibilities :

- Support Business Head - Gourmet in creating annual strategy and developing annual sales, profitability and expenditure budgets for RTE Category.

- Support / contribute to functional and organizational projects when Required

Critical success factors :

- Thorough understanding of consumers and customers, in-depth knowledge of product, packaging, manufacturing and product costs, financial acumen. Good understanding of brand management. Executional rigour, delivering through extended teams, appreciation of relevant laws, regulations and policies.

Essential Skills :

- Strong analytical / conceptual skills, inter-personal skills, networking skills,

- influencing skills, communication skills, creativity

Our Promise to You :

- We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience

- We have no industry baggage and we are willing to try out new ideas

- We are always excited to hear from you

LICIOUS in news :

- The Times of India : http://bit.ly/1NKBATP

- The Hindu : http://bit.ly/1PrQDCm

- The Economic Times : http://bit.ly/1Olxa8f

- Yourstory : http://yourstory.com/2015/10/licious/

- VC Circle : http://bit.ly/1Psyd6j

- Bangalore Mirror : http://bit.ly/1YI2J1L

- https://www.vccircle.com/meat-ordering-startup-licious-raises-10-mn-in-series-b-funding/

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