Licious is looking for an experienced, adaptive, creative & adventurous Brand Head, who's hyper excited about performance & has sense of deep ownership and responsibility. At Licious, the TEAM is building India's 1st consumer tech food brand and the category we- ve chosen to disrupt, to start with, is the Fresh Meats and Gourmet category. This category is one of the largest consumer categories in India's retail landscape & offers tremendous opportunities to create a world class brand in India. The founding team at Licious comprises of Industry veterans who- ve successfully built large brands like Coca Cola, Oberoi Hotels, Reliance Retail, TESCO, SPAR, Jubilant to name a few with 200+ man years of hands on experience in building great businesses. Like they say, what helps people helps business.

We believe that at the heart of the company is our unflinching commitment to delivering world class quality of products to the urban consumer with the experiential aftertaste continuing well into the last mile by awesome customer service & great technology acting as an enabler. Give them quality. That's the best kind of advertising and that's been the story with Licious thus far, quite easily India's fastest growing consumer food tech brand. Come tell us about yourself if you feel aligned with the below Job description and be a part of our fantastic journey.

Position : Brand Head

Location : Bangalore

Industry : Retail, FMCG, Consumer Brand, e-commerce

Company Incorporation : May 2015

Founders :

- Vivek Gupta - https://in.linkedin.com/in/vivek-gupta-aa617797

- Abhay Hanjura - http://bit.ly/1QRr80S

Investors :

- Kanwaljeet Singh - https://in.linkedin.com/in/singhkanwaljit

- Mohandas Pai - https://in.linkedin.com/in/mohandaspai

- Kaushal Aggarwal - https://in.linkedin.com/in/kaushal-aggarwal-635b2

- Mayfield - http://www.mayfield.com/

Series B Funding - Http://www.livemint.com/Companies/qO4S0QTcbVbGv3bpbhh3sN/Licious-raises-10-million-from-Mayfield-others.html

Job Description :

- Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Formulate the Licious Brand story. Ensure all the sales channels are aligned to this story

- Create Awareness and Communicate the brand story across platforms to external stakeholders

- Document the annual marketing plan for the brand detailing the marketing initiatives and priorities that deliver growth in line with the business plan

- Liaison with and manage the Creative, Media, and PR Agencies

- Provide necessary inputs to the sales/marketing team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brand business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

Required Skills :

- 8-10 year of relevant experience

- MBA from a premier institute

- Thorough understanding of brand communication, and general knowledge of media planning/ buying.

- Needs to be extremely passionate about the brand, and have a clear inclination towards building and developing a brand.

- Should be a self starter

- Acumen for mentoring and growing team members

Our Promise to You :

- We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience

- We have no industry baggage and we are willing to try out new ideas

- We are always excited to hear from you.

LICIOUS in news :

- The Times of India : http://bit.ly/1NKBATP

- The Hindu : http://bit.ly/1PrQDCm

- The Economic Times : http://bit.ly/1Olxa8f

- Yourstory : http://yourstory.com/2015/10/licious/

- VC Circle : http://bit.ly/1Psyd6j

- Bangalore Mirror : http://bit.ly/1YI2J1L

- https://www.vccircle.com/meat-ordering-startup-licious-raises-10-mn-in-series-b-funding/

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