General Manager at Li-Ning Studio
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Li-Ning Studio - Manager - Social Media (3-4 yrs)
- Must have 3 to 4 years of experience in Social Media Marketing with Retail, Apparel or ECommerce Industry.
Company website : https://in.lining.studio
Key Responsibilities :
- Develop, implement and manage our social media strategy
- Setting objectives and reporting on important social media KPIs
- Own content calendar, craft posts, and content across platforms; have an eye for design and attention to detail
- Stay up to date with the latest social media best practices and technologies. Also should be able to ride on current topics and participate in trending conversations
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product Development teams
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Identify influencers, manage influencer associations and measure analytics
- Ensure that social media enhances and brings alive the defined brand stories
Skills and Competencies :
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Good understanding of social media KPIs
- Critical thinker and problem-solving skills
- Great interpersonal, presentation and communication skills
- Self starter who takes initiative and ownership
- Should be proactive with strong attention to details
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