Lexicon Group of companies are into diverse business :

FMCG: CITTA Baby Care (www.cittaworld.com)

Education: Lexicon Schools, Lexicon Management Institute of Education, (www.lexiconedu.in)

Media: Pune Times Mirror (https://punemirror.com/)

Legal Aggregator platform: Rest The case (https://restthecase.com/)

Educational Toys: Thinker place (https://thinkerplace.co.in/)

Edtech: Educrack (https://educrack.com/)

Health and Wellness: Multifit (https://www.multifitgym.com/)

We are in the process of creating brand building for the above group companies and the founders. We are planning to hire dynamic self motivated persons for the following post.

- This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.

- Transportation reimbursement is available.

- Medical Insurance and other allowances available.

- Leadership & Development training for all manager-level employees

- Salary /perks will be as per the skills and the experience of the applicant.

1. Public Relation and Influencer Marketing Manager

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations :

- Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.

- Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.

- Cultivate, strengthen, and maintain media relationships.

- Create media materials such as press releases, talking points, run sheets, and messaging documents.

- Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.

- Secure, track, and measure results.

Influencer Marketing

- Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms

- Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.

- Manage and update internal influencer database to ensure platform and metrics stay updated.

- Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.

- Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.

- Manage all influencer requests, place and track product samples requests.

- Oversee gift boxes and other special packaging needs for high-touch influencers.

- Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

- 5+ years experience in public relations, in-house, or agency.

- Course in Mass Communication.

- Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.

- Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.

- Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.

- Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.

- A passion for building and cultivating relationships with influencers.

Other Requirements :

- Previous experience working with consumer products and fashion brands.

- Passionate about social media trends and pop culture in general.

- Love working in fast-moving, high-growth companies.

- Meticulous organizational skills.

- Self-starter, comfortable with managing multiple priorities at any given time.

- Exceptional written and verbal communication skills.

- Outstanding relationship-building skills

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