Digital Marketing Head at The Lexicon Group of Institutes
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Lexicon - Executive - Digital Marketing (4-6 yrs)
Looking for Digital Marketing Executive
- Work from office
About CITTA :
- The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen - Believe in Yourself-, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
- CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.
Roles & Responsibilities :
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create 360- digital campaigns and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners as and when needed.
- Evaluates emerging technologies and trends of social media and other digital platforms.
- Provides thought leadership and perspective for adoption where appropriate.
Good to have :
- Bachelor's or master's degree in marketing or a related field
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRUSH, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Managing processes
- Self-motivated yet customer focused
- Able to develop budgets
Please note: This job is work from office and Location is Pune.
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