Job Description - Brand Marketing Associate

About Leverage :

- Leverage.biz is a platform helping build global citizens of tomorrow. Under its flagship Leverage Edu brand, it provides a counselling product that helps young people choose what they want to do with their life, where, and how.

- Leverage Edu is supported by the world's largest content library at Wings, the Study Abroad with Leverage Edu app, test preparation apps Leverage Live, Leverage IELTS & Leverage TOEFL and a SaaS operating system for universities Univalley AI.

- Education only begins the journey for our global citizen of tomorrow; hence the Fly ecosystem takes it forward. Within Fly Finance, we help with education loans, central-bank licensed international remittance service, opening an international bank account while still in home country, and getting a debit card with existing credit history imported. Fly Homes, helps find verified student accommodation, operating with an inventory of 2 million rooms already in its first year of launch. Another latest addition here has been Desi Khana Abroad by Fly X Leverage, subscription services for home food when you miss it the most, right as you land!

- To build towards this goal, we are looking for top-performing leaders with the ambition and hustle to make the world a smaller place and get students closer to their dream opportunities. We are building at a breakneck speed in one of the fastest growing industries in the world, & the growth opportunities are limitless.

About the Role :

Leverage Edu is looking for an enthusiastic Brand Marketing Associate to join our dynamic marketing team. This role is central to building and sustaining our brand's visibility and trust among aspiring students, parents, and the education community. As a Brand Marketing Associate, you will support initiatives that promote Leverage Edu's mission, brand values, and services.

Location : Noida

What will you do :

- Brand Strategy & Identity : Assist in the development and implementation of strategies to increase brand awareness and enhance brand positioning in the education sector.

- Content & Social Media : Create compelling content for social media, blogs, newsletters, and other marketing channels. Collaborate with the content team to ensure consistent brand messaging across all platforms.

- Campaign Management : Plan, execute, and track marketing campaigns across digital and offline channels. Evaluate campaign performance and offer insights for optimization.

- Student-Centric Marketing : Conduct research to understand trends, preferences, and challenges faced by students in India and beyond. Use insights to adapt messaging and build a strong community.

- Event Support : Assist with events and webinars that bring our brand closer to students and universities. Coordinate logistics and handle on ground branding to ensure successful representation.

- Performance Analysis : Track and analyze the performance of marketing campaigns, generating reports with actionable insights that help shape future brand strategies.

- Cross-functional Collaboration : Work closely with Sales, PR, and Product teams to ensure a consistent brand voice across all touchpoints and maximize campaign reach and impact.

What will you need :

- Degree in Marketing, Communications, Business, or related field.

- 1-3 years of experience in brand marketing, digital marketing, or a related role in the education, tech, or services sector.

- Strong understanding of brand management, digital marketing fundamentals, and content creation.

- Exceptional written and verbal communication skills.

- Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights) and CRM software.

- Ability to think creatively, adapt quickly, and handle multiple projects simultaneously.

- Team player with a collaborative spirit and an eye for detail.

What will you get :

- Be a part of the fast-growing startup defining strategies for the growth of the company.

- Partner in building a global Ed-tech company that is going to impact hundreds of thousands of lives.

- Phenomenal work environment, with massive ownership and excellent growth opportunities

- A young, dynamic, and passionate team

- Industry best perk