Leumas - Inbound Lead Generation Specialist - B2B Vertical (4-10 yrs)
We are seeking a creative and data-driven Inbound Lead Generation Specialist to drive brand visibility and generate inbound leads through engaging content and digital campaigns. The ideal candidate will be adept at using content marketing, social media, and branding strategies-particularly on LinkedIn-to attract, engage, and convert high-quality leads for Leumas.
Roles & Responsibilities :
- Content Marketing Strategy: Develop and execute a content marketing strategy tailored for B2B audiences in pharma and wellness manufacturing. Create compelling content to drive traffic, build brand credibility, and generate inbound leads.
- LinkedIn and Digital Branding: Spearhead Leumas' branding efforts on LinkedIn and other relevant platforms, sharing thought leadership content, company news, and industry insights to boost engagement and visibility
- Lead Generation Campaigns: Launch targeted digital campaigns to capture inbound leads, including but not limited to social media ads, SEO-optimized content, and lead magnets such as whitepapers, case studies, and webinars
- Content Creation and Management: Work with designers and writers to produce high-quality content, including blog posts, infographics, and video content, that aligns with Leumas' brand and converts viewers into leads
- Analytics and Optimization: Monitor campaign performance, analyze engagement data, and adjust strategies to maximize lead generation, ensuring a steady flow of inbound leads.
- Market Research and Trend Monitoring: Stay up-to-date with industry trends and digital marketing best practices to keep Leumas' content relevant and impactful.
