Senior SEO and Digital Marketing Manager

We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 7 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.

Responsibilities:

- Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.

- Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.

- Develop and implement monetization plans for mobile apps and optimize website performance.

- Understand and achieve client goals and objectives through effective digital marketing campaigns.

- Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.

- Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.

- Provide training and updates to the SEO team on current trends in digital marketing.

- Conduct online reputation management activities to maintain and enhance brand reputation.

- Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.

- Review client websites and develop comprehensive search engine optimization plans.

- Make strategic recommendations applicable to client campaigns and ensure their implementation.

- Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.

- Coordinate with team members to develop and manage reports, analysis, and client updates.

- Utilize social networking platforms for lead generation and campaign marketing.

- Optimize local listings on Google, Bing, and other prominent websites.

- Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.

- Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.

- Develop and execute link building strategies specific to E-commerce websites.

- Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.

- Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

Skills and Abilities:

- Vast experience in search engine optimization (SEO) and social media optimization (SMO).

- Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.

- Expertise in online reputation management (ORM) and social media optimization.

- Proven track record of high-authority link building and off-page SEO techniques.

- Proficiency in Google Analytics, webmaster tools, and other SEO software.

- Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.

- Ability to analyze website performance and make content modifications based on keyword research.

- Experience with PPC platforms such as Google Ads and Facebook Ads.

- Knowledge of email marketing strategies and implementation.

- Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.

- Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.

- In-depth knowledge of E-commerce SEO strategies and best practices.

- Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

- Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.

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