Campaign Manager

About LenDenClub :

- LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 1 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation.

- LenDenClub provides a great way to diversify your investment portfolio.

- LenDenClub has recently raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub is valued at more than US $51 million and now aims to scale up substantially, eyeing a 5X growth in disbursals in the next 18 months. It has already disbursed more than 2000 crore worth of loans in this fiscal alone. The fresh capital will be used in aggressive expansion, taking its loan book growth to $1 billion and upscaling the user-base to 10 million from the current 2.5 million by FY 2022-23. With LenDenClub being the only P2P player in India breaking market milestones constantly, it is now comparable with overseas giants like Zopa and LendingClub in the UK and the US respectively, both of whic have now transitioned to a well established digital bank.

Why work at LenDenClub :

- LenDenClub is a certified great place to work. The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces.

- As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on-board you get to work with complete freedom to chase your ultimate career goal without any inhibitions.

Responsibilities :

- Own the execution of product marketing campaigns in partnership with the content/brand/design team to maintain a communication calendar for products. Work closely with the growth and product managers for optimizing the throughput of the marketing funnel.

- Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create reporting dashboards to keep the leadership updated with key metrics.

- Providing actionable customer insights to address key strategic questions. Building user cohorts, engagement plans using different communication channels Analyzing A/B and multivariate tests, communicating results and providing recommendations.

- Creating PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

- Interact with the product / tech team to implement the growth charter of the Growth Team.

Desired Skills and Experience :

- 1-3 years relevant experience as a Marketing Operations Executive, or a similar role in a consumer facing digital company.

- A customer-first approach with an innate curiosity to understand customers and customer behavior.

- Drive initiatives aimed at increasing repeat usage, retention, and re-engagement.

- Deep understanding of customer journeys and the ability to move customers from one stage in the funnel to another and finally to convert them to active users .

- Knowledge and previous working experience of marketing automation and attribution tools such as Clever Tap, MoEngage / WebEngage or similar tools.

- Someone who's great at executing things, demonstrates curiosity and strives for constant improvement.

- High attention to detail including precise and effective written & verbal communications and proven ability to manage multiple, competing priorities simultaneously.

- Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.