About the Role:

- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.

- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.

- You must have an excellent understanding of search engines, crawler behaviour.

- You must understand the technicality of using web crawlers, log analyzers, and set tools. 

- Understanding of code at least read/understand HTML.

- Your analytical and statistical skills should be strong - excellent level of expertise of Google Analytics, webmaster tools, etc.

- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.

- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.

- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.

- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives

- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.

- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.

- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.

- Be a domain expert on the educational industry.

What we are looking for :

- Proven track record of building top talent and high performance.

- A Team Player

- Experience managing large scale systems in competitive and rapid growth environments

- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.

- Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.

- Edu-tech and E-Commerce experience will be preferred.

- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.

- A dynamic candidate who can adopt new techniques quickly.

- Strong understanding of social media marketing techniques.

- Ability to analyze metric data and convey recommendations appropriately to supervisors.

- Self-motivated, detail oriented and able to prioritize daily work efficiently.

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