HR at Ice Labs ( Learnmall)
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Learnmall - Manager - Social Media Marketing (1-4 yrs)
Social Media Manager
We're looking for a strategic, data-driven and ambitious Digital Marketing leader who will own marketing and demand generation for business growth. You will be responsible for establishing a scalable lead generation strategy and also manage a team that executes growth initiatives at learnmall.in.
Responsibilities :
- Craft and Drive the strategy and execution for getting brand values and vision to the market, generating new customers nurtured via Digital Media campaigns for the platform.
- Measure and report performance of all digital marketing campaigns, and assess against goals or KPI's.
- Consistent Analysis on Weekly and Monthly users & app install, Conversions on revenue and new customers.
- Build a trusted brand and strong presence on social media by crafting a unique compelling brand projection in line with our vision.
- Own the Marketing Analytics infrastructure. Finely measuring the impact of each campaign initiated as per the desired outcomes on a weekly basis. Submission of the same report and data to the CEO periodically.
- Lead and Grow the Digital Media Team by analyzing the training and upscaling needs of each individual.
- Consistently Improve SEO and SEM for the product.
- Running regular audits of the website and social media addressing the gaps or functionalities as per user demand or requirements.
- Manage digital endeavors of the company and help the company establish leadership in the category.
- Lead orientation of creatives across all marketing channels: digital, enablement or events and PR activities.
Qualifications :
1. Minimum 1+ year of experience in C2C / B2C Digital Marketing Role ( preferably a technology product)
2. Good Knowledge of various Digital Marketing Tools and Outreach Channels
3. Strong Strategical and Analytical Mindset with proven experience
4. Ability to lead Teams with Result-driven approach
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