Talent Acquisition Executive at Learning Routes Pvt Ltd
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Learning Routes - Pay Per Click Specialist (4-8 yrs)
Skills Required : PPC, Pay-Per-Click Advertising, Google Ads, Bing Ads, SEM, Keyword Research, Ad Creation, Campaign Management, ROI Optimization, A/B Testing, Performance Analysis, Digital Marketing, SEMrush, Google Analytics, Budget Management
Position Overview :
We are seeking a highly skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns across various platforms. The ideal candidate will have a proven track record in driving successful PPC campaigns, analyzing performance metrics, and implementing strategies to achieve marketing objectives and ROI.
Key Responsibilities :
- Campaign Management : Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Keyword Research : Conduct thorough keyword research and analysis to identify high-performing keywords and phrases.
- Ad Creation : Create compelling ad copy and design engaging ad creatives that drive click-through rates and conversions.
- Budget Management : Monitor and manage PPC budgets to ensure cost-effectiveness and achieve maximum ROI.
- Performance Analysis : Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.
- A/B Testing : Perform A/B testing on ad copy, landing pages, and bidding strategies to optimize campaign performance.
- Competitor Analysis : Analyze competitor PPC strategies and market trends to identify opportunities and adjust campaigns accordingly.
- Collaboration : Work closely with the marketing team to align PPC strategies with overall marketing goals and initiatives.
- Compliance : Ensure all PPC campaigns comply with platform policies and industry regulations.
Qualifications :
- Experience : 4+ years of experience in managing PPC campaigns with a proven track record of achieving measurable results.
- Education : Bachelor's degree in Marketing, Business, or a related field.
- Skills : Proficiency in Google Ads, Bing Ads, and social media advertising platforms; strong analytical skills with experience using tools like Google Analytics and SEMrush.
- Knowledge : In-depth understanding of PPC strategies, keyword research, and bid management.
- Communication : Excellent written and verbal communication skills with the ability to create persuasive ad copy.
- Attention to Detail : Strong organizational skills and attention to detail with the ability to manage multiple campaigns simultaneously.
Preferred Qualifications :
- Certifications : Google Ads Certification and Bing Ads Accreditation.
- Experience : Experience with e-commerce or B2B PPC campaigns.
- Technical Skills : Familiarity with HTML, CSS, and landing page optimization.
