About Learning Routes :

Learning Routes is one of the leading education services startups catering to the needs of working professionals by offering them varied choices in management and technology programs from reputed institutes/universities/colleges for pursuing the course online.

As Learning Routes, we are here to administer a flawless curriculum to the ones who are aspired to pursue their post graduate, diploma or certification programs from premium management universities. Reaching out to an individual, making the process user-friendly, having cutting edge innovations and giving a beneficial network of experts are just the bases of what we grant!

Industry: Education Sales Industry

Location: Gurugram/(Work from Office)

Industry: Education Consulting Industry

Position: PPC Executive

Location : Plot No. 121, Sector 44, Gurugram, Gurgaon, Haryana, 122003, Haryana

Skills: Decent Communication Skills, Resilience, Active listening , Creative Writing

Qualification: Diploma/Grad/Post Grad

Experience: 6 months - 1 Year

Position Overview :

We are seeking a highly skilled PPC Executive to manage and optimize our pay-per-click advertising campaigns across various platforms. The ideal candidate will have a proven track record in driving successful PPC campaigns, analyzing performance metrics, and implementing strategies to achieve marketing objectives and ROI.

Key Responsibilities :

- Campaign Management: Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.

- Keyword Research: Conduct thorough keyword research and analysis to identify high-performing keywords and phrases.

- Ad Creation: Create compelling ad copy and design engaging ad creatives that drive click-through rates and conversions.

- Budget Management: Monitor and manage PPC budgets to ensure cost-effectiveness and achieve maximum ROI.

- Performance Analysis: Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.

- A/B Testing: Perform A/B testing on ad copy, landing pages, and bidding strategies to optimize campaign performance.

- Competitor Analysis: Analyze competitor PPC strategies and market trends to identify opportunities and adjust campaigns accordingly.

- Collaboration: Work closely with the marketing team to align PPC strategies with overall marketing goals and initiatives.

- Compliance: Ensure all PPC campaigns comply with platform policies and industry regulations.

Preferred Qualifications :

- Certifications: Google Ads Certification and MetaAds Accreditation.

- Experience: Experience with e-commerce or B2B PPC campaigns.

- Technical Skills: Familiarity with HTML, CSS, and landing page optimization.

Skills Required : PPC Specialist, Pay-Per-Click Advertising, Google Ads, Bing Ads, SEM, Keyword Research, Ad Creation, Campaign Management, ROI Optimization, A/B Testing, Performance Analysis, Digital Marketing, SEMrush, Google Analytics, Budget Management

Company's website:- https://www.learningroutes.in/

Instagram I'd- https://www.instagram.com/lr_tribe/

Linkdin I'd- https://www.linkedin.com/company/kennis-learning-routes/

Facebook Profile- https://www.facebook.com/learningroutesLR

Sakshi Sharma
+919355011633
Talent acquisition Executive