Industry : Education Consulting Industry

Location : Plot No. 121, Sector 44, Gurugram, Gurgaon, Haryana, 122003, Haryana

Skills : Decent Communication Skills, Resilience, Active listening , Creative Writing

Qualification : Diploma/Grad/Post Grad

Experience : 2 Years+

Salary Offered : Upto 35,000/Month

Shift Timings : Monday to Saturday 10 AM to 7 PM, WFO

Position Overview :

We are seeking a highly skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns across various platforms. The ideal candidate will have a proven track record in driving successful PPC campaigns, analyzing performance metrics, and implementing strategies to achieve marketing objectives and ROI.

Key Responsibilities :

- Campaign Management : Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.

- Keyword Research : Conduct thorough keyword research and analysis to identify high- performing keywords and phrases.

- Ad Creation : Create compelling ad copy and design engaging ad creatives that drive click-through rates and conversions.

- Budget Management : Monitor and manage PPC budgets to ensure cost-effectiveness and achieve maximum ROI.

- Performance Analysis : Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.

- A/B Testing : Perform A/B testing on ad copy, landing pages, and bidding strategies to optimize campaign performance.

- Competitor Analysis : Analyze competitor PPC strategies and market trends to identify opportunities and adjust campaigns accordingly.

- Collaboration : Work closely with the marketing team to align PPC strategies with overall marketing goals and initiatives.

- Compliance : Ensure all PPC campaigns comply with platform policies and industry regulations.

Qualifications :

- Experience : 2+ years of experience in managing PPC campaigns with a proven track record of achieving measurable results.

- Education : Bachelor's degree in Marketing, Business, or a related field.

- Skills : Proficiency in Google Ads, Bing Ads, and social media advertising platforms; strong analytical skills with experience using tools like Google Analytics and SEMrush.

- Knowledge : In-depth understanding of PPC strategies, keyword research, and bid management.

- Communication : Excellent written and verbal communication skills with the ability to create persuasive ad copy.

- Attention to Detail : Strong organizational skills and attention to detail with the ability to manage multiple campaigns simultaneously.

Preferred Qualifications :

- Certifications : Google Ads Certification and Bing Ads Accreditation.

- Experience : Experience with e-commerce or B2B PPC campaigns.

- Technical Skills : Familiarity with HTML, CSS, and landing page optimization.

- Skills Required : PPC Specialist, Pay-Per-Click Advertising, Google Ads, Bing Ads, SEM, Keyword Research, Ad Creation, Campaign Management, ROI Optimization, A/B Testing, Performance Analysis, Digital Marketing, SEMrush, Google Analytics, Budget Management