HR at Learning Routes
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Learning Routes - Digital Marketing Specialist (4-8 yrs)
Industry: Education Sales Industry
Position: DIGITAL MARKETING SPECIALIST
Location: Gurugram
Qualification: Diploma/Grad/Post Grad
Basic Remuneration: As per Industry Standards and Skill Sets
Job Description
Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
