Senior HR Executive at Learning Routes Pvt Ltd
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Learning Routes - Digital Marketing Specialist (3-8 yrs)
Digital Marketing Specialist
Industry : Education Industry
Position : Digital Marketing Specialist
Location : Gurugram/Mohali
Qualification : Diploma/Grad/Post Grad
Basic Remuneration : As per Industry Standards and Skill Sets
Job Description :
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements and skills :
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
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