Lead - Trade Marketing - Publishing (5-10 yrs)
Lead - Trade Marketing
Location : Agra, Noida
Experience : 5- 10 years
Must have : minimum 5 years of experience in Trade/Channel Marketing.
Job description :
- Develop market data (TAM, SAM, SOM) of the various segments and identify key growth applications.
- Prospect for potential new revenue engagements and turn the same into increased business.
- Lead strategic engagement with all key stakeholders both internal & external.
- Increase demand with supply chain partners - distributors, dealers & retailers.
- Planning ideas for various channel marketing & optimization and implementing the same.
- Managing product launches & events including offline marketing activities.
- Develop 360- marketing touchpoints with trade partners via different mediums bd team, tele-sales, digital, social, email, WhatsApp and new age channels.
- Proposal Drafting and Documentation related to products and offerings.
- Enhancing the company's brand awareness and corporate image.
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